Little

"Little" is the new visitor center for Little Rock, Arkansas, designed to welcome visitors and residents as the starting off point to their adventure. You get a "little" taste of everything Little Rock has to offer. The project began with a three-day immersion in the city, partnering closely with local stakeholders, business owners, artists, and community leaders to understand what makes Little Rock feel uniquely welcoming. Those conversations became an essential foundation to the brand and experience.

My role spanned both brand identity and environmental graphics, creating a cohesive system that extends from the logo and visual identity to the physical environment. The brand elements combines expressive typography, handcrafted details, and a warm, approachable voice to reflect Little Rock's resilient and optimistic spirit.

Together, the identity and environment establish a flexible foundation that celebrates the city's culture and creates a memorable first impression.

Environmental graphics are currently under construction. Photography will be added upon project completion.