Gensler

Authentically Atlanta

Client:

Gensler

Year:

2023

Type:

Environments

Batch.Works logo over a photo of a box of 3D printed objects

Project Description

Designing your own office comes with a unique kind of pressure. Every detail is experienced daily by the designers who created it. For Gensler's Atlanta renovation, the workplace became an opportunity to build a space that reflects the firm's culture while celebrating the city, the people, and the creative process that shape its work.

My role focused on developing a layered storytelling system that gives each workplace neighborhood its own identity. Inspired by Atlanta's music, neighborhoods, creative community, and entrepreneurial spirit, the graphics create memorable destinations. Handcrafted typography, bold environmental messaging, and locally inspired narratives transform circulation spaces into moments of discovery that celebrate both the city and the design community that calls it home.

The result is a workplace that functions as more than an office. It serves as an immersive brand experience for employees, clients, and visitors alike. By blending local storytelling with Gensler's identity, the project demonstrates how environmental graphics can shape culture, strengthen community, and inspire creativity from the moment you walk through the door.

Completed at:

Gensler

Awards:

Best of the Best 2024

Streetside billboard with flyposters of the Batch.Works brand and illustrations

The first impression ignites a sense of optimism and a fresh start.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

Serving as a back drop to open workspace, a mural of our founder Art Gensler stands proud.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

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