Coca-Cola

As The Coca-Cola Company reimagined the future of work following the pandemic, the workplace became a testing ground for new ways of fostering creativity, collaboration, and community. Designed as a workplace pilot, the project explored how physical and digital experiences could adapt alongside evolving hybrid work models while creating an environment employees would genuinely want to return to.

My role focused on environmental graphic design and digital experience design, transforming the workplace into an immersive brand experience that celebrates Coca-Cola's legacy while communicating its evolution into a global total beverage company. The environmental graphics draw from more than a century of iconic brand history, blending nostalgic moments with contemporary storytelling to showcase the company's expanding portfolio and reinforce a shared sense of identity throughout the workplace.

Complementing the physical environment, the digital experience extends these narratives through interactive touchpoints that encourage exploration, learning, and engagement. Together, the EGD and DXD strategies create a cohesive experience that honors Coca-Cola's heritage while embracing its future, turning the workplace into a living expression of the brand that inspires connection, discovery, and belonging.